ADIDAS X SNIPES

ADIDAS

THE

SCOPE

POPLIFE was tasked with designing a retail take-over experience tto support Adidas commitment to soccer and support a key retail partner, Snipes and DJ Khaled’s Miami Beach store, WE THE BEST,

ADIDAS

The

Strategy

Inspired by the energy of bodegas and markets, along with lively domino games, the design featured vibrant creative graphics, crates with fruits, an awning with Jerseys hanging from them. Customers were given the opportunity to customize their blank adidas jersey with the soccer transfers displayed on top of the domino table.

Our

Solution

Fabricated and installed an adidas Bodega pop-up in the Snipes store. Guests had the option of choosing up to 5 artwork patches and numbers to add to the Jersey. Our heat press customizer helped guests find the perfect layout and pressed their Jerseys on-demand.