AMBASSADOR TRES GENERACIONES

TRES GENERACIONES

THE

SCOPE

Position Tres Generaciones within music cultures (community, moments and events) and drive culturally relevant social media

and event activity.

TRES GENERACIONES

The

Strategy

Strategically position Tres Generaciones at the forefront of music and culture. With a targeted focus on the AFAM & LatinX communities, we celebrate individuals embodying our brand spirit, driving culturally relevant experiences in key on-premise accounts. Collaborating with Billboard further amplifies our brand messaging, integrating Tres Gen seamlessly into cultural conversations and major music events. Our curated events, such as The Wave-Makers Honors & Brand Harmony, celebrate the dream-chasers, success, and vibrant connections within the music world, enhancing the spirit of Tres, music, culture, and community.