Community Management
If it’s not on the grid, it didn’t happen. POPLIFE captures, produces, and manages the content people actually want to engage with — then runs the community around it. We keep brands in culture between activations with always-on social, creator content, and the analytics to prove it’s working.
Veza Sur: an always-on Miami content and community program — read the case study.
What we do
- Community management — day-to-day engagement that turns followers into a community.
- Social media strategy — the plan, the pillars, and the calendar.
- Content production & capture — photo and video shot for the platforms it lives on.
- Content editing, storyboards & creative — from concept to post-ready.
- Social media measurement & analytics — what’s working, what’s next.
Proof
- Jose Cuervo — Community Management: always-on social and community management for the world’s #1 tequila — 500M+ impressions, 182% follower growth, 600+ posts.
Keep your brand in the conversation
How we run community management
Community management is treated as posting. It is actually the discipline of showing up in the same place often enough, and in a voice consistent enough, that an audience starts to expect you — and then responding when they do. The strategy and the production have to be built together, because a channel plan the content pipeline cannot feed is just a document.
We run social strategy and channel planning, produce content (video and photo capture, editing, storyboards, and creative), manage day-to-day community engagement, and report on what it did. For brands we also activate, the advantage is that every event, sampling program, and partnership becomes a content source — capture is planned into the activation instead of salvaged afterward, so an always-on calendar is fed by work already happening.
Measurement is where we push clients hardest. Engagement rate is a diagnostic, not a goal. We set the program against something the business recognizes — acquisition, event attendance, sign-ups, retention — and report against that.
Frequently asked questions
What does POPLIFE’s community management service include?
Social strategy and channel planning, community management and engagement, content production (video and photo capture, editing, storyboards, creative), and social measurement and analytics.
Do you produce the content as well as manage the channels?
Yes. Capture, editing, and creative are in-house, and for clients we also activate, content capture is planned into each activation.
How do you measure social and community performance?
Against business outcomes — acquisition, attendance, sign-ups, retention — with engagement and reach as supporting diagnostics rather than the headline.
Industries we do this for
We apply this capability across every vertical we work in:
Need social strategy, content production, or full community management? Let’s talk. See all our work or explore our full capabilities. Life’s better with friends.
Where we work
Plus field teams across every major U.S. market.
