Field Marketing & Trade Advocacy
Field marketing is how a brand shows up in the real world at scale — in bars, on floors, at events, market after market. POPLIFE gives your brand a voice and presence in real life, pairing trained ambassador and promotional teams with the trade relationships that actually move cases. We build the program, staff it, run it, and report on it.
Rémy Cointreau USA trade advocacy: ambassador networks and account-level education at scale — read the case study.
What we do
- Ambassador networks — trained brand teams that carry the message into every market.
- Trade advocacy programming — bartender and trade relationships that drive recommendations and reorders.
- National sampling programming — on-premise managed bar nights and off-premise sampling.
- Promotional model network & staffing — the right faces, hired, trained, and managed.
- Brand training & toolkit production — so every rep tells one consistent story.
- Data capture and event reporting / M&E — measurement that proves the program worked.
- IHub & college campus programming — Gen Z ambassador recruitment and development on campus, built and staffed for students of legal drinking age.
Proof
- Rémy Cointreau — Trade Advocacy: a cocktail-advocacy ambassador team across 7 markets — 300+ reps trained, 3,000+ account visits logged, 350 new menu listings in under 6 months.
- Tres Generaciones — Ambassador Program: trade education paired with premium brand experiences.
- 1800 Tequila — Taste Tiendita Tour: national sampling across 5 markets — 30K attendance, 15K cocktails, 179 cases depleted.
Put your brand in the room
How field marketing programs are built
Field marketing is an operations discipline. The creative matters far less than whether 200 shifts across a dozen markets happen the way they were specified, and whether the data comes back clean enough to act on. That is a function of recruiting, training, toolkits, and reporting — the unglamorous infrastructure most programs underinvest in and then blame for underperforming.
We recruit and manage ambassador and promotional model networks, train them on the brand rather than just the script, and produce the toolkits that make a program look identical in Miami and in a market we entered last week. On the trade side, advocacy work means building genuine relationships with accounts and staff — the people who make the recommendation at the point of purchase — through education, incentives, and consistent presence.
Every shift produces data. Samples served, records captured, account feedback, and per-location performance roll into reporting that tells you which markets, accounts, and day-parts justify the next quarter’s budget.
Frequently asked questions
What is trade advocacy?
Building relationships with the accounts and staff who influence purchase at the point of sale — through education and brand training, incentives, toolkits, and consistent in-market presence — so the brand gets recommended.
Do you provide brand ambassadors and promotional staffing?
Yes. We recruit, train, and manage ambassador and promotional model networks, and handle scheduling, compliance, and reporting.
Can you run national sampling programs?
Yes, on- and off-premise, with the training, toolkit production, data capture, and measurement needed to keep execution consistent across markets.
POPLIFE promotes responsible enjoyment. All programming is built for adults of legal drinking age (21+) and complies with TTB advertising rules.
Industries we do this for
We apply this capability across every vertical we work in:
Need ambassador networks, sampling, or a trade-advocacy program built and staffed? Let’s talk. See all our work or explore our full capabilities. Life’s better with friends.
Where we work
Plus field teams across every major U.S. market.
