COMMUNITY MANAGEMENT
CUERVO
The
SCOPE
Integrated digital and experiential campaign designed to extend Cuervo’s sustainability mission across trade and consumer audiences. POPLIFE led digital strategy, creative production, and performance tracking to educate and inspire the hospitality community around sustainable bar practices.
CUERVO
The
Strategy
Our approach centered on education through experience and program-specific digital assets, bringing sustainability to life in ways that felt authentic, actionable, and community-driven. Anchored by CRM, AnyRoad metrics and our cuervo.com/sustainability landing page.
Our
Solution
Partnered with Ei on program landing page development and overall web presence
Managed AnyRoad RSVP site, on-site surveys, and post-event metrics tracking
Produced recipe videos featuring Cuervo cocktails, sustainable techniques, and expert insights
Captured professional photo and video content across 17 cities to extend the program digitally
Drove awareness through industry influencer, media, and agency promotions
Created promotional collateral and cocktail recipe content for ongoing use across markets
Supported CRM engagement with post-event email follow-ups and shareable digital assets
Connected with 1,500+ industry professionals nationwide, amplifying Cuervo’s sustainability
SERVICES TAPPED
community management of social outlets
development of page tone and voice
mapping of content calendar & cadence
social copywriting
content capture and edting
concept ideation and storytelling frameworks
UGC integration strategies
design of social assets
content sharing and organization plan
date tracking and optimization
monthly social reporting and trend research
Related Work
Veza Sur — Copa Sur Campaign
Babe Wine — Babe Car Wash
sweetgreen — New Restaurant Openings
Diesel — White Box Retail Space
HOUSE OF INSPIRING POSSIBILITIES — MAISON PERRIER
TASTE TIENDITA TOUR – 1800 TEQUILA
AMBASSADOR: TRES GENERACIONES — TRES GENERACIONES
TENTACLE TAKEOVERS — KRAKEN RUM
ADIDAS X SNIPES — ADIDAS
RCUSA TRADE ADVOCACY — Remy Cointreau USA
Explore more
This program is part of POPLIFE’s wider work:
