The scope
Diesel wanted to work with a brand-relevant artist to design a multi-use event and retail space that could house unique pop-up experiences over a six-month run.
The strategy
Create a hybrid creative space for artist and creator events and pop-up retail collaborations, in a high-value, consumer-focused area of Miami with built-in foot traffic.
The solution
POPLIFE scouted and secured venues in the Miami Design District and designed and fabricated the White Box experience. We selected and advanced artists to align with the Diesel brand ethos across a range of events, staffed all personnel (event and retail), and ran the pop-up for six months — housing three separate national collaborations within the space.
Results
- 6 months of programmed activity
- 47 influencers in attendance
- 6 artist & talent partnerships
- 13 national media placements
- 12,372 consumers engaged / data collected
Explore more: This work is part of POPLIFE’s Fashion and Cultural Partnerships capabilities.
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