HOUSE OF INSPIRING POSSIBILITIES
MAISON PERRIER
Our
SERVICES TAPPED
concept & experience design | footprint fabrication | production & logistics | sampling strategy | event staffing | data capture + reporting
The Scope: HOUSE OF INSPIRING POSSIBILITIES
MAISON PERRIER
Create an multi-activation experience that incorporated Maison Perrier brand pillars of Fashion, Beauty, and Design – leaving consumers feeling elevated & inspired.
The
Strategy
Leverage a key upscale cultural moment in Miami, Miami Art Week to bring the Perrier Maison to life through an immersive pop-up experience that invited consumers to ‘own the pause’ We invited consumers into our space to feel rewarded, rejuvenated, and leave the activation with an Elevated experience
Our
Solution
POPLIFE selected Miami’s Pinta Art Fair & Latin American Fashion Summit – (2) of the most influential & culturally driven fashion & art symposiums to elevate the brand, We fabricated a scalable Maison Perrier to utilize at various event spaces throughout the week, elevating the typical can serve with unique straws, garnished and charms
SERVICES TAPPED
community management of social outlets
development of page tone and voice
mapping of content calendar & cadence
social copywriting
content capture and edting
concept ideation and storytelling frameworks
UGC integration strategies
design of social assets
content sharing and organization plan
date tracking and optimization
monthly social reporting and trend research
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TENTACLE TAKEOVERS — KRAKEN RUM
ADIDAS X SNIPES — ADIDAS
RCUSA TRADE ADVOCACY — Remy Cointreau USA
Explore more
This program is part of POPLIFE’s wider work:
