Remy Cointreau USA TRADE ADVOCACY
Remy Cointreau USA
THE
SCOPE
Reignite the brands of Remy Cointreau USA in the on and off trade.
Build RCUSA’s first ever team of brand education dedicated Ambassadors. Hire, manage and mentor 11 full-time Brand Ambassadors across 7 markets to report into Trade Marketing Departments. Develop thoughtful programming with measurable ROI.
REMY COINTREAU USA
The
Strategy
The Brand Ambassadors lead with education in a narrow-but-deep list of target accounts in each market with the aim to inspire, influence and excite mostly on-premise stakeholders but with some top tier retail accounts in their home states.
Our
Solution
POPLIFE tapped our connections across the bar and ambassador community to build an influential team of cocktail advocacy ambassadors, whose social presence aligned with the brand ethos, while having instant credibility with the trade. We hired, trained and mobilized the team across across 7 key markets within 3 months of the brief
SERVICES TAPPED
recruit + hire + train
trade advocacy strategy
cocktail + trade programming
local sales integration
multi-market KPI management
payroll + benefits + HR
data capture + reporting
Related Work
Veza Sur — Copa Sur Campaign
Babe Wine — Babe Car Wash
sweetgreen — New Restaurant Openings
Diesel — White Box Retail Space
HOUSE OF INSPIRING POSSIBILITIES — MAISON PERRIER
COMMUNITY MGMT — CUERVO
TASTE TIENDITA TOUR – 1800 TEQUILA
AMBASSADOR: TRES GENERACIONES — TRES GENERACIONES
TENTACLE TAKEOVERS — KRAKEN RUM
ADIDAS X SNIPES — ADIDAS
Explore more
This program is part of POPLIFE’s wider work:
