TASTE TIENDITA TOUR

1800 TEQUILA

Create a tiered national tour highlighting 1800 Tequilas commitment to celebrating Mexican-American culture that would kick-off on Cinco and extend through the Summer.

1800 TEQUILA

The

Strategy

Tiendtias are at the heart of Mexican culture. Our 1800 Taste Tiendita brought this Mexican culture icon to cities across the country and introduce the best taste in tequila to consumers throughout the summer with live musical performances, tiendita themed consumer experiences, authentic cocktail programming and limited edition merchandise.

Our

Solution

We reimagined a traditional Mexican tiendita. From a small local store to a movable, upscale party, all on a fully customized 18(00) Wheeler – our tiendita tour on the go. The 1800 Tiendita became a cultural hub, partnering with local tastemakers, artists & mixologists. We transformed the interior of the 18(00) Wheeler into an authentic Tiendita with a store front distributing scratch off cards to win prizes, a deli counter serving frozen 1800 cocktails, and freezer doors to display merch from Mex-Am influencers. We also built a stage on the roof where DJs and live performers, like Girl Ultra brought the celebration to another level. Hitting cities from NYC to Atlanta and Tier 2 executions across the country from Miami to LA.

SERVICES TAPPED

CONCEPT + EXPERIENCE DESIGN

CUSTOM FABRICATION

MOBILE TOUR LOGISTICS

SAMPLING STRATEGY

PR + OMNI CHANNEL AMPLIFICATION

EVENT PROMOTION + RSVP MANAGEMENT

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This program is part of POPLIFE’s wider work: