TENTACLE TAKEOVER
KRAKEN RUM
THE
SCOPE
Create a PR buzz-worthy to bring Kraken’s iconic Beast to life at key moments across the US
KRAKEN RUM
The
Strategy
We identified key cultural moments, relevant to the Kraken drinker and found unique water based locations to install massive 60 ft inflatable Kraken tentacles giving the impression of being attacked by the Kraken.
Our
Solution
Took over venues, river boats and buildings, while popping up event experiences from a tentacle smash room, a live tentacle walls serving drinks, DJs, Kraken Arm Wrestling and of course Kraken cocktails!
Tales of the Cocktail – New Orleans, LA
Blarney Island Memorial Day – Chicago, IL
Day of the Dead River Parade – San Antonio, TX
Gasparilla Parade – Tampa, FL
SERVICES TAPPED
CONCEPT + EXPERIENCE DESIGN
VENUE SOURCING + CONTRACTING
PRODUCTION + LOGISTICS + PERMITTING
COCKTAIL PROGRAMMING
TALENT MANAGEMENT
CONTENT + SOCIAL AMPLIFICATION
EVENT PROMOTION + RSVP MANAGEMENT
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AMBASSADOR: TRES GENERACIONES — TRES GENERACIONES
ADIDAS X SNIPES — ADIDAS
RCUSA TRADE ADVOCACY — Remy Cointreau USA
Explore more
This program is part of POPLIFE’s wider work:
