The scope
Develop, capture, and manage the content plan for Copa Veza Sur — the brand’s own soccer-tournament initiative.
The strategy
Leverage soccer and lifestyle influencers, capturing them at iconic Miami locations while heroing distinctive non-premise product placements.
The solution
Three months of always-on content that captured the essence of the brand and the Miami community — growing Veza Sur’s social following by 1K, driving traffic to program-specific sweepstakes and CRM sign-ups, and supporting on- and off-premise visibility and programming.
Results
- 5 creator partnerships
- 500 hero images
- 10 unique reels & videos
- 3.2M impressions during the campaign
Explore more: This work is part of POPLIFE’s CPG and Community Management capabilities.
Want an always-on content program like this? Let’s talk.
POPLIFE promotes responsible enjoyment. All programming is built for adults of legal drinking age (21+) and complies with TTB advertising rules.
